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Company Profile
StrengthEdge Systems LLC is a professional services company focused on providing web-based solutions for both individuals and organizations in the Health and Fitness Industry. The company grew out of a very simple mission to give health and fitness professionals the best possible tools to optimize their performance and growth their bottom line.

One of the most distinguishing characteristics of StrengthEdge Systems is that it wasn’t formed by “tech guys” working on a software system in their garage. The web-based tools were created and designed by seasoned fitness professionals, whose personal experience of training clients and managing facilities was translated directly into the products and services.

In StrengthEdge Systems, you not only have the tools you need to succeed, but you also have a trusted partner. We understand the needs and challenges that your business faces and our systems are designed to get you measurable results, right away, without investing a lot of your time and money.

Whether you are an independent trainer with just a handful of clients or a multi-national health club franchise, StrengthEdge Systems can give you best-in-class web-based tools to help you manage and grow your business. Let StrengthEdge take your health and fitness business to the next level!

Management Team

Patrick Smale, President and Co-Founder

As co-founder and president of StrengthEdge Systems LLC, Patrick had one simple vision; enable personal trainers and strength and conditioning coaches to do their job better, faster and more efficiently. Patrick has hands-on understanding of many aspects of the Health and Fitness Industry, serving as personal trainer, strength and conditioning coach, director of personal training, and fitness manager of several multi-million dollar health clubs.

Patrick received a BA in Kinesiology from Occidental College and a MBA from the Alfred Lerner School of Business and Economics at the University of Delaware. After his MBA, he decided to leverage his knowledge of exercise physiology and marketing in the Pharmaceutical Industry in marketing research. While sharpening his analytical skills, he never lost his ties to the fitness industry, and continued to train several clients and teach spinning classes on the weekend. His professional experience includes NSCA-CPT and CSCS certifications as well as the ACSM-HF/I, Reebok Core-board, and Johnny G Spinning certifications.

Relevant clinical research experience includes the Occidental College President’s Grant for Research from Fall 1997-Spring 1998 academic year to study the effect of eccentric phase loading on both the muscle and connective tissue of sedentary, moderately active, and highly trained students

Rich Neal, Chief Financial Officer
Rich Neal joined the StrengthEdge team in April 2007, bringing a diverse business background with experience in finance and strategic planning.

Previously, Rich worked in accounting and advertising sales for a major cable company in the Philadelphia (PA) market. He then entered the financial planning industry after successfully completing the Series 7 and 63 exams for registered securities. Later, Rich was able to merge his strong financial background with his passion for health and fitness when he became CFO of Malétix, LLC, an international health and fitness consulting firm assisting health clubs, sports teams and various organizations achieve their goals. Malétix has conducted lectures in 36 countries on the topics of strength conditioning, exercise physiology, and health club management.

Rich maintains active involvement in community service utilizing his experiences in finance and health and fitness. He serves on the Board of Directors of multiple non-profit organizations and he provides consultation to at-risk youth often coaching families to incorporate health and fitness into their lifestyles to reduce stress and increase self-esteem.

Rich received a Bachelor of Science in Accounting from West Chester University (PA) where he was an All-Conference wide receiver playing on two conference championship football teams. He also holds a Master of Science from Springfield College (MA).

Steven A. Morgan, Vice President of Content Development
Steve Morgan joined StrengthEdge Systems LLC in September 2006 as Vice President of Content Development, bringing over 16 years of experience in the Health and Fitness Industry.

Originally from Lansing, MI, Steve has a BS in Exercise Science from Michigan State University where he pitched for the Spartan baseball team. Coupled with his personal background of high-level athletics, Steve has enjoyed the practical experience of training top professional athletes and top-tier world class athletes.

Steve’s professional experience includes various management positions in large multipurpose health and fitness facilities, head strength and conditioning coaching positions, and independent consulting agreements regarding health club design and operation. In addition, he is founder and operator of Maximum Athletic Performance, a sport-specific training facility in Grand Ledge, MI.

As an educator for Life Fitness International and CEO/Founder of Malétix, LLC, Steve has conducted workshops in 36 countries on the topics of strength conditioning, exercise physiology, and health club management. In 1998 the International Dance and Exercise Association (IDEA) selected Steve as one of the top 20 fitness professionals in the United States. Steve is committed to education and all aspects of physical training.