Consulting

Do you know what your members think?
Do you know what makes them tick?

One of the common mistakes in the Health and Fitness Industry, or all industries for that matter, is that proprietors lose touch with their customers. They can’t tell you why members join their club versus their competitors and as a result, they can’t leverage that advantage to market their products and services more effectively.

StrengthEdge Systems LLC provides customized consulting solutions to help you maximize your marketing and advertising dollars by understanding what drives your members to act the way they do.

Tap into our syndicated Health Club member survey, the Fitness Industry Pulse, to learn general trends in membership attitudes and behaviors across the industry. Collected annually, the FIP can offer an extremely affordable snapshot into the mind of the collective health club members and fitness enthusiasts across the country.

For a more customized solution, StrengthEdge Systems can design a custom survey to be delivered directly to your members. Do you have a department that has been underperforming? Do you have a new program or service that you’re thinking about launching? It is crucial to the success of any business to keep your finger on the pulse of your customers and a custom survey solution can do just that, giving you the insight you need to optimize your ad-spend and marketing mix.

For more information on either the Fitness Industry Pulse or a marketing research solution customized to meet your needs, please contact: info@strengthedge.com or (972) 983-7761.

Stop wasting your marketing dollars and find out what really motivates your members!